What ads are eligible?
1. The Competition is open to any communication agency or production firm that has contributed to creating an advertisement relating to humanitarian causes or social marketing.
2. Entries may not be made without first obtaining the permission of the advertiser/owner of the rights to the advertisement in question.
3. All entries must have been published, displayed or screened for the first time after January 1, 1999. Confirmation may be required.
4. Entries considered in poor taste or that might offend national, religious or political sentiments or public sensibilities may be refused.
5. Entries must respect the regulations and customs in their country of origin.

Who votes and how?
Each entry entitles the participant to one vote in the category in which the advertisement is entered. Every entrant will receive a videocassette or access to printed advertisements on the Web site, for advertisements in the same category. The individual may then vote by e-mail for his or her three favourite ads - but not for ads by his or her own firm or a network to which the firm belongs. The three choices submitted by each participant will be published on this site. Every entry that receives a "first choice" will be awarded three points, two points for a "second choice" and one point for a "third choice." As competitions go, you can't get any more objective than that!

Once all the votes have been counted, the finalists with the most points in their categories will be short-listed. All participants who submitted these short-listed ads will be invited to vote again, by e-mail, for their three favourites, and once again will be prohibited from voting for their own creations or those of a network to which their firm belongs.

Who wins what?
The winning advertisement in each category will receive a HUMANI-TERRE award.

But the best part is that the proceeds from this Competition will go toward making other ads for humanitarian causes! The creators of the winning ads will receive funding to be used to produce other socially-oriented ads. What goes around comes around...

Finally, the possibility of organizing all these ads and making them accessible through a Web site to all humanitarian, governmental and non-governmental organizations around the world and distributing funding to produce new ads in underprivileged regions means that everybody wins!