1. Each advertisement constitutes one entry. Ads that form a campaign will be entered and paid for as single entries, but can be shown consecutively. A campaign with a teaser will be considered as one entry, provided that the teaser taken individually is meaningless and the name of the advertiser appears only once.
2. Advertisements may be entered in only one major category, i.e. social marketing or humanitarian causes. The Competition President reserves the right to shift entries to more appropriate categories, if necessary.
3. All written materials relating to registration and payment of fees may be submitted with the videotape or the print material . Please attach copies of written materials when you submit your work.
4. Each participant must provide:
> A separate entry form for each entry. Each film entry form must include a typewritten synopsis in English of no more than 50 words describing what happens in the advertisement, regardless of the original language of the ad.
> Print advertisements not in English must be accompanied by a typewritten translation of the text in English.
> Only the information shown on the entry form will be published on this site, so it is very important that this information be accurate and complete.
> A signed Declaration and Payment form, including credit card details or a cheque in Canadian funds payable to Advertis-Aid.
What does it cost?
The entry fee is CDN$150 (about US$100) per film or per printed submission (poster or newspaper/magazine ad).
Two categories, three types of media
The Competition is divided into two categories and three types of media. The Social marketing category includes anti-smoking and anti-drug campaigns, pro-condom and anti-infectious disease (e.g. AIDS) campaigns, and those promoting environmental protection, denouncing excessive speed or drinking and driving, cruelty to animals, racism, or violence against women, promoting the right to schooling, care for the homeless, etc. Such campaigns are generally funded by governments or non-profit organizations. The Humanitarian causes category includes fund-raising, blood-donor and organ-donor campaigns, appeals for volunteers, promotion of rights and freedoms, etc. Such campaigns are often produced free of charge and placed in the media as a public service.
Social marketing
- TV/film
- Poster
- Press/magazine
Humanitarian causes
- TV/film
- Poster
- Press/magazine
Technical criteria
Printed ad or poster
> A 35 mm slide of each entry.
> For printed ads, provide an offprint or tearsheet. For posters, provide an offprint or photo of the ad, mounted on a black card no larger than 64 x 48 cm.
Film
> One videotape of each entry. This should be Betacam SP format with 1 minute of colour bars.
> A 35 mm slide of each film entered, to be included on this site.
> Different entries in the same category may be submitted on one tape, but please leave five seconds black between each entry.
> The maximum length of an advertising film is 120 seconds.
> You are strongly advised to dub or subtitle entries in English so that they will be better understood and appreciated by the participants.
Fees
The fees apply to each film and each advertisement or poster entered. They may be paid by cheque or credit card (Visa or MasterCard), in Canadian funds. Taxes must be paid by Canadian participants only (see entry form).
Refunds will be made only if the Competition organizer receives written notification prior to November 15, 2000, that the entrant wishes to withdraw. Please send a written request with your entry if you need an invoice, as invoices will not be issued automatically.
Mailing instructions
Please follow these instructions exactly. The Competition organizer will not be held responsible for entries lost in transit, held up in Customs or refused by Advertis-Aid because of shipping costs payable. It is in your interest to confirm safe delivery of your entry.
Send your material and documents to:
Advertis-Aid Competition
Publicité-Club de Montréal
500 Sherbrooke Street West, Suite 500
Montréal, Québec H3A 3C6
Canada
On the envelope, mark: NO COMMERCIAL VALUE.
If you are required to indicate a value in order to send your material, it should be purely nominal, e.g. $2 for a videotape or $1 for a slide or proof. The Competition organizer cannot accept responsibility for presentation of entries received in Montreal after November 15, 2000.
Handling and publication of entries
1. All entries submitted will become the property of Advertis-Aid.
2. Since the goal of the festival is to encourage the exchange of ideas among advertising creators around the world in the fields of social marketing and humanitarian causes, the organizer may digitize the material received to make it available on this site.
3. Any entry may be sent to any organization that requests it for non-commercial purposes. The organizer will inform the participant of the name of the organization and the reason for its request.
4. Entries may not be copied, marketed or sold by any organization other than Advertis-Aid without the permission of the creators of the advertisement. All participants agree to support Advertis-Aid in any legal action that may be taken against offenders in this regard and to inform the Competition organizer should they become aware of any unauthorized copies for sale or distribution.
5. Participants agree to hold Advertis-Aid harmless for any claims that may be made against it by reason of any such screenings or publications as described in item 4.
All finalists and winners are entitled to use the Humani-Terre award for promotional purposes, on condition that the award is correctly described.
Miscellaneous
1. Entrants accept full responsibility for the quality of entries and discharge the Competition organizer from any responsibility in respect of third parties.
2. The above rules must be strictly observed by all entrants. Once a piece has been entered, the entrant is bound by all the clauses.
3. Non-compliance with any of the rules will result in automatic disqualification of the entry.
4. The decisions of the Competition organizer shall be final and binding.
Entry form
For more information, please contact Richard Leclerc at info@advertisaid.org.
