A worldwide contest that will not only honour creatives but will potentially
benefit humanitarian and social causes worldwide has been launched
from Montreal by 'the association of advertising creators working for
humanitarian causes' headed by Richard Leclerc, president.
The works presented in competition are expected to be a source of
inspiration for all participants and raise funding for socially oriented
communications in underprivileged countries, while the associated
Advertis-Aid/Publici-Terre Web site (http://www.advertisaid.org) will also
become an international reference site for humanitarian, government and
non-government organizations from around the world. For example, it will
allow organizations with very limited budgets to exchange concepts for
use in producing ads.
Advertising submitted in competition must have appeared since January,
1999. Rules, entry forms, information of entry fees and other details are
on the Advertis-Aid Web site. Deadline is Nov. 15/00. Winning entries will
receive Humani-Terre awards.
The Web site also includes details on how individual creatives and
organizations can become members of Advertis-Aid.
In addition, there is also a sector entitled Operation Rebirth that offers an
opportunity for social marketing and humanitarian cause advertisements
or campaigns that were never used (a situation most creatives have faced
in their careers). The goal of Operation Rebirth is to give these concepts
new life and make them available to humanitarian, government and
non-government organizations around the world. "Who knows?" says Leclerc. "What was not feasible in your country may
well be perfectly suited to some other context. Submit your idea by e-mail,
and you could see it brought back to life, in co-operation with other
advertising creators."
Leclerc, head of his own creative firm, Commando Création, is an
award-winning creative director who has worked for several major
Montreal-based agencies including Publicité Martin and Groupe Everest,
and has produced many campaigns both with agency clients and on his
own for such causes as denouncing violence against women, and
Amnesty International. He is also a former president of the Publicité-Club
de Montréal which is subsidizing the new association.
Uli Wiesendanger, former vice-president of creation and co-founder of
TBWA Worldwide, has agreed to be patron of the international
competition.
Gail Chiasson, July 13/00
Concours international de messages publicitaires pour les grandes causes humanitaires
Publici-Terre, l'association de publicitaires pour les grandes causes humanitaires organise sur son site www.publiciterre.org un concours. Le site deviendra alors un lieu de référence international pour les organisations humanitaires. Les organismes qui disposent de budgets très limités pourraient y trouver des concepts et les publicitaires un ressourcement, explique le parrain du concours Uli Wiesendanger, cofondateur de TBWA Worldwide. Publici-terre, présidée par Richard Leclerc, un publicitaire québécois, est née à Montréal (Canada) en 1993. Pour s'inscrire.
July 25, 2000
Deadline for entries: November 15, 2000
All material, forms and payment must be received by Advertis-Aid in Montreal by November 15, 2000.
Rules
Entry form
For more information, please contact Richard Leclerc at info@advertisaid.org.
